Case studies; brand systems, websites, product.
C0C0 DAO
Brand System, site, and product styling for C0C0, a collective focused on acquiring CC0 NFTs and supporting CC0 projects. The brand system prominently features OW Steel, a typeface developed by Open Window. The brand system and site helped the DAO recieve more than $2M in total value locked.c0c0dao.xyz
Making the museum feel more like a museum.
From 2014-2019 I led the Digital Department at MOCA. Major projects include the redesign of moca.org, resulting in a 24 percent increase in sessions YOY and a 19 percent drop in bounce rate. Additionally, we built a digital strategy that resulted in average 25% YOY growth across all social platforms for 5 years.
moca.org
ANS M & Kelman Duran started Scorpio Red, I provided the monochrome.
The label releases vinyl, digital music, commissioned essays, and prints. We made a stark brand system, and functional website so they could easily grow. The layout is an updated look at 1970's art publications; more expressive, more spaced-out, and more indexical. scorpiored.com
I articulated Redd’s employment of outsourcing as a superior business structure, like an improved technology, vastly differentiating it from market competitors and helping to scale the company to 80+ within its first 3 months.
reddaccounting.com
reddaccounting.com
Art for Philadelphia
Our efforts got money where it needed to go.
Site, identity, and ecomm to sell over 400 editioned prints, generating $150k for three different charity funds. The Whitney Museum of American Art, The Philadelphia Museum of Art, and the Tate Modern, London, and the Museum of Modern Art, all acquired works from the project for their permanent collections. artforphiladelphia.com
Making a technical brand product feel cool.
Concept, content strategy, and content. An effort to build the brand, it achieved a 27 percent increase in followers and 2.6 million impressions 1 month after relaunch.
acura.tumblr.com