Brand systems, websites, product.

Immaterial Software

Because AI UX doesn’t have to be slop.

Branding, custom type, web, and suite of AI products that just feel better.

Carmine Finance

Making an emergent Starkware options platform feel like a trustworthy classic.

Brand system, site, motion, and product design for Carmine Finance, Starkware options platform. We built from the visual history of commodities trading with the goal of creating a crypto-native Swiss style, and a hyper functional product that makes trading options simple, fluid and easy.

C0C0 DAO

Helping C0C0 put the CC0 license on the map.

Brand system, site, motion, and product styling for C0C0, a collective focused on acquiring CC0 NFTs and supporting CC0 projects. The brand system prominently features Steel, a typeface I developed. The work we did helped the DAO receive more than $2M in initial investment.

Traysi

An elegant AI writing app that helps people communicate.

Brand system, site, illustrations and product styling for Traysi, a simple AI writing app for people who need refined language.

Redd Accounting

Our positioning helped Redd grow to 80+ employees, in its first 3 months.

Brand system and site for Redd. I positioned Redd’s employment of outsourcing as a superior business structure, like a superior technology, vastly differentiating from market competitors and helping to scale the company to 80+ within its first 3 months.

MOCA Los Angeles

Making the museum feel more like a museum.

From 2014-2019 I led the Digital Department at MOCA. Major projects include the redesign of moca.org, resulting in a 24 percent increase in sessions YOY and a 19 percent drop in bounce rate and building an in-house content team. We built a digital strategy that resulted in average 25% YOY growth across all social platforms for 5 years.